The dynamic role of the trainer in the corporate world is facing many of the same obstacles K-12 teachers have faced in recent years. There is a greater need than ever for quality education of employees, but often the budgets allotted to produce are declining.
To run your learning program on a tight budget, you’re going to need a plan. Not just any plan –one that ties together your business objectives and your training strategy. Proper planning of how to train employees has major benefits and enables your team to develop the skills they need to better represent your business.
The first thing to think about when planning your employee training is the outcome. What are the goals and objectives you want to hit? These might include:
Increased sales productivity
An ATD study of 2500 businesses found that companies that offer thorough training had more than twice the amount of income per employee over firms that offered less training. With a well-trained sales team, companies can efficiently target customers and increase revenue.
Lower employee turnover
According to LinkedIn’s 2018 Workforce Learning Report, 93 percent of employees would stay at a company longer if it invested in their careers. Training helps employees build confidence in their work and demonstrates that you support their progression. As a result, they’ll become more engaged and less likely to leave.
The Conference Board reports that 54 percent of Americans are unsatisfied with their jobs. Tied closely with reducing turnover is improving morale. Employees that feel like they are growing professionally through training will have a better sense of purpose. This ultimately allows them to see how they fit within your company’s vision and future.
Improved customer relations
Research conducted by NewVoiceMedia reveals that U.S. companies lose more than $62 billion annually due to poor customer service. Employees that are educated on your offerings and purposefully trained in customer relations/soft skills will improve your customer service experience for clients. Ultimately, bettering the chances of satisfied customers and repeat business.
The next step is to decide how to train your employees.
- Who should do the training?
- Where should it take place?
- What method of training will you use?
- How will you evaluate training effectiveness?
When employees who are eager to learn are trained, they become more successful in their roles, which ultimately benefits your organization. So, evaluating employees after training offers a good way to measure success.
Here are four key metrics to measure.
- Reaction – are employees pleased with the training?
- Retention – how much information is being absorbed by the learner?
- Behavior – actions speak louder than words, has the learner’s behavior changed?
- Results – can you measure any results that came from the training program?
My 8th-grade math teacher made learning fun with a planned approach. By planning your training outcomes, you create a better learner experience and ensure that learners get the information they need. This leads to better understanding and the success of your employees and your business.