Does your organization struggle with employee engagement? Your greatest tool in that struggle might just be your content strategy. Read below for an excerpt from our latest e-book: Great Content, Strategically Positioned: A Winning Design For Greater Employee Engagement Using Your Cornerstone LMs.
The importance of employee engagement today is universally accepted. It’s been almost two decades since Gallup released its groundbreaking research showing that high employee engagement:
- Reduces behaviors that increase company expenses (e.g., turnover, shrinkage, absenteeism, accidents, and quality defects)
- Is directly related to increasing positive metrics in areas such as customer satisfaction, productivity, and profitability
In short, companies with a higher share of engaged employees have a better chance of outperforming their peers that have a smaller percentage of engaged employees.
The concept has become so attractive that it seems nearly every human capital management (HCM) platform has at least dipped its toe in the employee engagement waters. Products range from health and well-being programs with leaderboards and badges, to gamification for team-building, to rewards for pulse surveys and on-the-spot recognition. In fact, the focus on employee engagement has gotten so much traction, it’s spawned an entire category of solutions within the HCM universe.
With great content strategically positioned and delivered, employees are much more likely to answer “yes,” when they’re asked such engagement-measurement questions as:
- Do you know what is expected of you at work?
- Do you have what you need to do your work right?
- Does your supervisor, or someone at work, seem to care about you as a person?
- Is there someone at work who encourages your development?
- In the last year, have you had opportunities to learn and grow?
It’s all about having content that strategically positions your company, is easy to find, and truly engages your employees to seek opportunities to make a difference and to grow professionally. Your Cornerstone LMS holds the potential for delivering learning that engages and sticks with employees. But to really shape your Cornerstone LMS into the effective piece of technology you know it can be — to see it achieve the results you and your leadership team expect it to deliver — you need to be a content architect.
When you’re a content architect for your organization, you create a detailed blueprint — a content strategy — that lays out the content your users want and need, when and where they need it, and that also defines how you will deliver and measure the effectiveness of that content.
What you want is the right content, strategically positioned and delivered with the right strategy. That’s the formula that will help your Cornerstone LMS — as well as your other content channels — perform to their maximum potential and leave employees feeling they are valued and have opportunities for growth.
How do you get there? Click below to download our Content eBook to learn more on the process we have developed through years of experience helping clients worldwide maximize their Cornerstone LMS.